Category Archives: Research

An interview with a social media guru and Harvard Professor

Update – the interview has been posted in its entirety on the KOSU website (The State’s NPR Station). Disregard the interviewer, a total amature to say the least but Dr. Weinberger’s responses are awesome. If you listen, please leave a comment in their comments section to show your support for their hard work and appreciation for [...]

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gapingvoid 2.0: Why I’ll no longer be blogging new cartoons.

From his email newsletter Hugh MacLeod will no longer be blogging his artwork. Why? After reading his letter it is my opinion his community simply got too big which reinforces that in social media communities size matters – inversely. (thank you @mattgalloway or Matt Galloway in the real world for forwarding his letter)
gapingvoid 2.0: Why [...]

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In Social Media Communities Size Matters – Inversely

When I work with groups on their strategic use of social media I assure them, “size doesn’t matter” and they look at me funny. We have been told our whole lives that bigger is better.  As it turns out, when it comes to building a community via social media and specifically when you amass a [...]

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Morgan Stanley doesn’t know bupkis about teen (JB4520 Alumni) Tweeters

The recent Morgan Stanley Report regarding teen usage of social media has generated a lot of discussion. What caught my eye was twitter and the statement, “Teens don’t use Twitter because no one is reading their tweets. Twitter is totally different when you have thousands of people following you versus only a handful of your [...]

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Tracking your social media reputation

What a difference a year makes – according to Forrester 75% of US online adults now use social tools to connect with each other compared with just 56% in 2007. The implications to this are far reaching and offer what would seem to be an infinite number of topics to write about, which I will [...]

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Should you blog?

Without even knowing what industry you are in, where you work or what you do, the answer is a definite yes. Here’s the bottom line – if you use it for professional purposes it will keep you sharp as you develop valid content. You will also be easier to find when people are looking and, [...]

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Research Right in Front of My Face

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