I talked to Mr. Solis (Brian to his friends I am sure) about the fact I was using his (and Deirdre Breakenridge) book, “Putting the Public Back in PR” in my social media class. This was last year. He asked if I would be interested in talking about my work, using social media in the [...]
At the corner of Academia and Practice
Category Archives: PR 101
An interview with a social media guru and Harvard Professor
Update – the interview has been posted in its entirety on the KOSU website (The State’s NPR Station). Disregard the interviewer, a total amature to say the least but Dr. Weinberger’s responses are awesome. If you listen, please leave a comment in their comments section to show your support for their hard work and appreciation for [...]
Keep your eye on the marshmallow
Yesterday at the beginning of class (the first time for us to meet this semester) I gave every student a marshmallow and told them not to eat it.
Class progressed as normal and at the end I asked them what they thought the marshmallow represented (keep in mind I teach PR at Oklahoma State University). Answers [...]
Saxum Social Media Summit in review
I couldn’t attend the Saxum Social Media Summit but I followed along, while I could, on Twitter. The chatter seemed to be positive and as I scrolled through the tweets I ran across one of my favorite OKState students and Saxum Intern, Mindy Robson. Since Mindy was there I asked if she would mind sharing [...]
Free Software Every (PR) Student Should Have (Fall 2009)
The beginning of another school year is right around the corner and I have a feeling it isn’t just the students who are financially strapped this year. Parents, take notice, you might not need to shell out several hundred dollars for software this year – although I would suggest you purchase a smart phone for [...]
5 questions to ask your social media expert
Peter Shankman and Sarah Evans recently co-authored a blog post, “Is your social media expert really an expert” and all of the 25 questions resonate in the current “everyone jump on the social media band wagon cause there is money to be taken… um, I mean made” environment. I have no doubt organizations need help [...]
Oklahoma Twitter Study
What follows is a work in progress so please disregard errors/typos/etc. My reason for posting this as a work in progress is simple, this is some important data and no place to collect the conversations surrounding it – consider this a surrogate. The original title of this post was, “That @mattgalloway”, which I will explain [...]
$11,000 is a lot to pay for an email
Email seems to be the new brochure and everyone is using it to promote their business. For good reason though, fifty-four percent of small businesses rated e-mail as the number one promotional tactic to drive visitors to their websites and storefronts.
Just about every time I make a purchase I’m asked for my address and always [...]
Should you blog?
Without even knowing what industry you are in, where you work or what you do, the answer is a definite yes. Here’s the bottom line – if you use it for professional purposes it will keep you sharp as you develop valid content. You will also be easier to find when people are looking and, [...]
…my first post
The blog name is now Bill:Handy (get it? or is it too sublime?) and the focus is still public relations but I am adding small business related topics, specific to the pet industry, to the mix. For those of you who read my posts at OKPRProf I assure you every post will still contain nuggets [...]