Category Archives: jb4520

Chris Brogan will do anything to get me to follow him on Twitter

The other day Chris Brogan tweeted the following:

When I saw the tweet pointed out to me by a friend I joked that Chris Brogan will do anything to get me to follow him. Truth be known, he won’t and his tweet is just part of who he is, a very cool guy. Full disclosure, that [...]

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An interview with a social media guru and Harvard Professor

Update – the interview has been posted in its entirety on the KOSU website (The State’s NPR Station). Disregard the interviewer, a total amature to say the least but Dr. Weinberger’s responses are awesome. If you listen, please leave a comment in their comments section to show your support for their hard work and appreciation for [...]

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Reasons to avoid being an armchair quarterback

(What follows is an updated post based on feedback from my good friend Matt Galloway.)
With the Superbowl upon us I thought I might touch on the topic of armchair quarterbacking  - a person who offers advice or an opinion on something in which they have no expertise or involvement the process. I’ve seen this for a [...]

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gapingvoid 2.0: Why I’ll no longer be blogging new cartoons.

From his email newsletter Hugh MacLeod will no longer be blogging his artwork. Why? After reading his letter it is my opinion his community simply got too big which reinforces that in social media communities size matters – inversely. (thank you @mattgalloway or Matt Galloway in the real world for forwarding his letter)
gapingvoid 2.0: Why [...]

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In Social Media Communities Size Matters – Inversely

When I work with groups on their strategic use of social media I assure them, “size doesn’t matter” and they look at me funny. We have been told our whole lives that bigger is better.  As it turns out, when it comes to building a community via social media and specifically when you amass a [...]

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Will size be the demise of your community?

I have my academic hat back on and am doing research for the social media class I will teach this next semester. One of the areas I have been spending a lot of time on is the actual design of a community and how it should look in relationship to specific goals and objectives for [...]

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5 questions to ask your social media expert

Peter Shankman and Sarah Evans recently co-authored a blog post, “Is your social media expert really an expert” and all of the 25 questions resonate in the current “everyone jump on the social media band wagon cause there is money to be taken… um, I mean made” environment. I have no doubt organizations need help [...]

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Morgan Stanley doesn’t know bupkis about teen (JB4520 Alumni) Tweeters

The recent Morgan Stanley Report regarding teen usage of social media has generated a lot of discussion. What caught my eye was twitter and the statement, “Teens don’t use Twitter because no one is reading their tweets. Twitter is totally different when you have thousands of people following you versus only a handful of your [...]

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Good vs. bad social media is a short sighted question

I get this question a lot, “what are some good and bad examples of social media?” It is a great question because the answer really requires some thought and a visit back to the traditional public relations/communication model. Most people expect the quick answer and many will give it to them, Skittles – Bad, Zappos [...]

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Mike Koehler is a social media guru

I say this in jest and Mike knows it. We talked earlier about the concept of social media gurus/experts/consultants/etc. (by the way, @mattgalloway has some great social media consultant jokes) and both agree when we hear these terms used in conjunction with social media it makes us cringe. Then again, maybe it makes Mike cringe [...]

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