I talked to Mr. Solis (Brian to his friends I am sure) about the fact I was using his (and Deirdre Breakenridge) book, “Putting the Public Back in PR” in my social media class. This was last year. He asked if I would be interested in talking about my work, using social media in the [...]
At the corner of Academia and Practice
Category Archives: Books
Branding is Dead
I love headlines like the one above. How can you resist not reading. It’s like looking down at a gallon of milk past its expiration date – your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won’t be good for our senses.
“Branding is Dead” is [...]