Two new studies released by Marketing to Moms Coalition and Frank About Women show women plan to spend less on themselves this holiday season and even their neighbors, friends, relatives, etc. are getting a budget cut.
Who won’t be impacted on their holiday list? Their children. In fact, 96% said they won’t let a bad economy [...]
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Category Archives: Advertising
Women spending habits this holiday season
$11,000 is a lot to pay for an email
Email seems to be the new brochure and everyone is using it to promote their business. For good reason though, fifty-four percent of small businesses rated e-mail as the number one promotional tactic to drive visitors to their websites and storefronts.
Just about every time I make a purchase I’m asked for my address and always [...]
Branding is Dead
I love headlines like the one above. How can you resist not reading. It’s like looking down at a gallon of milk past its expiration date – your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won’t be good for our senses.
“Branding is Dead” is [...]