Saxum Social Media Summit in review
I couldn’t attend the Saxum Social Media Summit but I followed along, while I could, on Twitter. The chatter seemed to be positive and as I scrolled through the tweets I ran across one of my favorite OKState students and Saxum Intern, Mindy Robson. Since Mindy was there I asked if she would mind sharing what she learned over the course of the morning. She agreed and her thoughts follow (thanks Mindy for your time and effort. I hope I can attend the next one):
People are talking about your business
It’s interesting how one can think they know social media, but because it is ever evolving there is always something new and interesting to discover. I learned new things about Twitter, Digg and Delicious and how businesses can benefit from being engaged in social media from Jim Quillen and Renzi Stone at the Saxum Social Media Summit.
Here is a summary of some tips and tools I took away from the summit:
- I didn’t know that the purpose of a Tweetup is to network with people you follow on Twitter but may never have had the opportunity to meet and talk with in person. This is a great way to pull social media and face-to-face interaction together.
- I discovered that CoTweet is a way for a business to have multiple users on one account. CoTweet will identify who from the company Tweeted by putting a carrot symbol ^ and the initials of that person at the end of the Tweet.
- Business people need to create a LinkedIn account and make sure to thoroughly fill out the profile section.
- Digg is a tool you can use to customize articles of interest (news, videos, etc.) on an account you can access from any computer.
- Delicious is a tool you can use to bookmark sites on an account, rather than bookmarking sites on a personal computer and trying to remember the url to those sites when you’re away from that computer.
Business owners and employees need to realize that people are talking about their company and those people aren’t likely to pick up the phone and call the customer service hotline to let you know how they feel. Today, that’s too much trouble. It is wise to find out what people are saying and engage them through social media because people love to talk about their experiences; the good AND the bad. The businesses who are engaged (Zappos, Comcast with comcastcares, Dell Outlet, etc.) are reaping the benefits. I don’t know about you, but I love great customer service. Engaging customers through social media will leave you with pleased consumers.
If social media is something you want to incorporate into your business and you need guidance on how to do it strategically, I recommend contacting Saxum Public Relations.
In case you’re wondering what the Saxum Social Media Summit (#saxumsms) was all about, watch this video and look to attend a social media summit in the future. http://www.youtube.com/watch?v=RhvQRtMsGEY&feature=channel_page
hbsstw3n9p
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment