Interesting comment from my sister (I would provide a link to her website but she doesn’t have one… ahem) regarding the rules listed below. Her point was simply those rules listed are really the rules for civil communication in general. I would agree and add many of us sometimes need to be reminded of [...]
At the corner of Academia and Practice
Monthly Archives: January 2009
23 Rules of (social media) Engagement
Week two of the social media class and we were discussing (emphasis on discussing, not just lecturing and listening. These students are a great group!) the rules we should follow when engaging in social media. Specifically we were talking about blogging but I suppose they could be applicable anywhere. Rather than put up a long [...]
What happens if you wait for your audience to die?
I wonder how many publications refuse to change because a (their) shrinking audience still want to get their news from them the same way they got it ten years ago. I wonder how much this costs the publication every day, duplicating efforts, stretching their resources offering something which fewer people want, while refusing to offer [...]
Dear Bill, You Suck
People (PR, journalists, strat com, etc.) are talking to their organization’s leadership about the possibility of engaging in some element of social media and this week a few have shared their experiences with me. One of the themes of the conversations I have been involved in is how to combat leadership’s concern someone will say [...]
An Enthused Class
If you read and watch the previous post, “First day of social media class” you will see a group of students in awe of the amazing technology available and at their disposal. In this case it was the ability to stream video via a blackberry phone (just an old curve, not one of the new [...]
First day of social media class
First day back at school and I have a great group of students in every course! I am very excited about the social media class and feel we are off to a good start. Later I will post the video of our tagging exercise but thought I would post, for the sake of posting, the [...]
Showing signs of your future demise
During the past week or three I have read several articles which outline various reasons why companies are moving away from social media – economy, value, etc. No reason to post links to the stories, they’re all crap.
The funny thing about social media is it isn’t anything new, nothing revolutionary. It’s simply an evolution of [...]