Monthly Archives: October 2008

Value of social media

Not making a political statement, just pointing out the value of a good video which is share-worthy. Found it on twitter, posted it on my site, wonder how many other place you can find it? I wonder if it would be difficult to make one of your own? My best guess is lots and no.

See [...]

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$11,000 is a lot to pay for an email

Email seems to be the new brochure and everyone is using it to promote their business. For good reason though, fifty-four percent of small businesses rated e-mail as the number one promotional tactic to drive visitors to their websites and storefronts.
Just about every time I make a purchase I’m asked for my address and always [...]

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Tracking your social media reputation

What a difference a year makes – according to Forrester 75% of US online adults now use social tools to connect with each other compared with just 56% in 2007. The implications to this are far reaching and offer what would seem to be an infinite number of topics to write about, which I will [...]

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Should you blog?

Without even knowing what industry you are in, where you work or what you do, the answer is a definite yes. Here’s the bottom line – if you use it for professional purposes it will keep you sharp as you develop valid content. You will also be easier to find when people are looking and, [...]

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…my first post

The blog name is now Bill:Handy (get it? or is it too sublime?) and the focus is still public relations but I am adding small business related topics, specific to the pet industry, to the mix.  For those of you who read my posts at OKPRProf I assure you every post will still contain nuggets [...]

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My last post…

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Goals Objectives Strategies and Tactics

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Branding is Dead

I love headlines like the one above. How can you resist not reading. It’s like looking down at a gallon of  milk past its expiration date – your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won’t be good for our senses.
“Branding is Dead” is [...]

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Branding is Dead

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It’s Your Professors PR Now More Than Ever

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